TikTok has become a rather popular app over the past year. If you don’t know what it is, it’s a social media platform where the users post videos 60 seconds or less about anything! The great thing about this app is you can pop up on people’s “feeds” or as the app calls it, the For You Page of people who don’t follow you. This helps the users gain more exposure then let’s say on Instagram or Facebook. The app is more easy going then the carefully cultivated Instagram photos and some videos can become viral simply for being silly.
With TikTok becoming such a major player in social media, vertical videos are becoming the new way of the influencer. While TikTok isn’t a must, it’s definitely a should if you are interested in building a brand or becoming an micro influencer. Videos help cram more info into 60 seconds, which is critical with the ever shrinking attention span of current and future generations.
Below I have attached some examples of fashion inspired TikToks, let me know which one is your favorite and if you think TikTok is the new Instagram?